Errecom and 1000 Miglia: an exclusive partnership ready to amaze at Automechanika Frankfurt.
The red arrow, the iconic symbol of the 1000 Miglia, will appear for the first time this year from September 13th to 17th, 2022, at Automechanika Frankfurt, the international trade fair and point of reference for the automotive industry. And guess what? The privilege of bringing the name of the most beautiful race in the world to its booth belongs to Errecom.
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A product line not to be missed for classic car enthusiasts Booth B96 – Hall 8: as a world premiere, Errecom will display to customers and visitors the new exclusive co-branding project with 1000 Miglia. The only range of 1000 Miglia products for the efficiency, cleaning, and maintenance of classic and non-classic cars. With a such worldwide exclusive partnership, Errecom achieves the dream of joining the path of one of the undisputed symbols of the “Made in Italy”. And it will do so at the most prestigious exhibition for the automotive world: Automechanika. The numbers speak for themselves: almost 5,000 exhibitors from over 70 countries, and over 130,000 visitors for the 2018 edition. Here, the world’s top experts and professionals in the automotive industry meet every two years. Besides, the Classic Car Area will be present in this year’s edition too and located at Hall 12, where lovers and collectors of classic cars will meet, and we are sure they will be excited to find out about this world premiere.
The 1000 Miglia products belong to the professional line that Errecom has specifically created for the project thanks to its in-depth expertise and know-how of A/C systems and cars: A/C leak stop and efficiency additives, UV leak detector dyes, specific cleaners, purifying treatments for cockpits and much more. The elegant total-black background fully represents the elegance of Errecom style and highlights the iconic red arrow of 1000 Miglia, emphasising the uniqueness and originality of a product line that, in addition to its undisputed quality, aims to bring Italian appeal and beauty to garages all over the world. What does Errecom share with 1000 Miglia? Passion, tradition, excellence, and a city: Brescia. 1000 Miglia comes from an idea born in 1927, in the same area where Errecom’s headquarters is based. Years after years, the determination and perseverance of the organisers made it possible to turn it into a route, a race and, above all, an annual event. A way of living. Brescia is the point of departure and arrival. A way of living. Lioness of Italy, a driving province for the country’s economy, Brescia is home to committed employees but also to enterprise and talent. Once a year, streets, squares, and local businesses turn red and blue to pay homage to this event that attracts vintage car enthusiasts from all over the world. Coming from the best manufacturer car museums or the garages of enthusiastic collectors, the cars pass through the city streets in the most exciting moments of the race, the start and arrival, in a rush of emotions and adrenaline. But 1000 Miglia is so much more than a race: it is history, tradition and passion and it is precisely in these values that Errecom finds itself, its past and its path. No doubt we have in common the Automotive sector, but it is something deeper that creates this bond, such as the sense of belonging to a community that desires to excel and represent the beauty and uniqueness of the Italian style in the world.